POWER
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Barbie is the most popular fashion doll ever produced and the No. 1 fashion doll property in the U.S.
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A Barbie Dreamhouse is sold every two minutes and was first introduced in 1962.
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Barbie is the most diverse fashion doll on the market.
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More than 100 dolls are sold every minute, with a total of 58 million sold annually.
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Barbie is sold in 150 countries worldwide.
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Barbie has products in 45 categories, including food, fitness, and clothing.
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The Barbie brand has over 99% brand awareness globally.
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The Barbie YouTube channel has over five million subscribers, making Barbie the #1 girls’ brand on YouTube.
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Barbie has a powerful social media presence with over 14 million fans on Facebook, 267,000 followers on Twitter, and 1.2 million followers on Instagram (@barbie).
ealdir.